How to Build Trust and Avoid Being Lied to as an Entrepreneu…


Being an entrepreneur requires knowing who to trust and how to handle different types of people. In this video, Entrepreneur Network partner Patrick Bet-David outlines four levels of trust and seven types of lies.

To protect entrepreneurs from getting taken advantage of, legal battles and more, Bet-David makes distinctions among strangers, acquaintances, friends and best friends in business, and he describes the defining characteristics of each. It takes a long time to find someone who you can truly trust in business, he explains. You can’t force it any more than you can force love by marrying a stranger.

He also breaks down seven types of lies people tell, from white lies to plagiarism. Learn how to identify and respond to people of different trustworthiness levels, he advises. Your destiny as an entrepreneur is up to you if you know how to handle all kinds of people and scenarios, rather than blame them when things don’t go your way. 

Related: Keep Going: How to Avoid Burnout as an Entrepreneur

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